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How many companies are they quoting from? ...more is better
We recommend you choose from a company that has at least 20+ carriers and that all the life insurance carriers are “A” rated with access to the company financials on the web site.
For example: if you find a web site with a great quote, you want to be able to click somewhere to find out what that companies financial situation is, as rated by “A.M. Best Company” (a financial rating company; they rate thousands of institutions like banks and such).